Changes in the Google.co.uk results seem to be becoming ever-more frequent – at first we noticed big changes from one day to the next, then changes from morning to afternoon, now we are seem to be experiencing changes from one minute to the next!

I searched for a term this morning and picked out the site I wanted at the bottom of the first page. Then refreshed and it was at second from top on the second page. Then my colleague searched for the same term and it was on the bottom of the first page in his results.

Yet my refreshes were still yielding a second page position. Ridiculous - how can we both be seeing different results? And by the way, before anyone mentions, we both double and triple-checked to make sure we were both signed out of any Google accounts. I neglected to mention that at the same time our rank tracking software listed the term as ranking sixth. Usually this software would be the focus of our mistrust, but I’m not so sure anymore!

What’s going on???

Posted In:

Google, Search Engine Optimisation