It is easy when undertaking an internet marketing campaign to get obsessed and even carried away with chasing a position on those high search results pages in Google. You may ask what’s wrong with that? To which I respond- absolutely nothing. The market dominance of Google is there for everyone to see and concentrating Search Engine Optimisation on ranking well in Google is sound business sense. Randy Fishkin, however, has offered readers of SEOmoz some advice.

He has said that small-to-medium enterprises have no obligation to constrict themselves to Google in their efforts to find new customers through their search marketing campaigns and I completely agree. Whilst Google clearly has the highest volumes of search traffic it by no means has it all. There is traffic, prospects and sales to be found elsewhere.

Why limit yourself to Google?’ he asked. ‘Just because they’re the market leader doesn’t mean that another 15-20 per cent of search traffic from Yahoo!, MSN and Ask isn’t worthwhile.” Your next question might be what do I need to do to target Yahoo, Msn and Ask? The answer is not a lot.

Whilst in the past there have been significant differences between the major search engines and their algorithms, resulting in slightly different SEO approaches needing to be taken to target a specific search engine today it seems that the major search engines are playing catch up to Google’s algorithms. Despite there being small differences between each major search engine your focus should be upon building a great site with quality content that will attract others to link to whilst making your site easy to crawl by the search engine spiders.

Just remember that the aim of all search engines is to find and index relevant websites and match them with relevant search terms. All the search engines have the same goal, so instead of worrying why you rank higher in one search engine than another spend your time worrying about making your site as content rich and as relevant as possible and in time the search engines will find and rank your site highly where it belongs.

Posted In:

Google, Search Engine Optimisation