Take advantage of better Google results by utilising anchor tags to jump to relevant sections inside your pages.

Google are trying to send the searcher to the most relevant page for their search by adding Jump to links before the page description. The above shows how it is being utilised on WordPress results, the jump to link is http://codex.wordpress.org/Pages#Creating_Your_Own_Page_Templates which is content further down the page, <a name=”Creating_Your_Own_Page_Templates” id=”Creating_Your_Own_Page_Templates”>.

This seems to be the next step or incarnation of the page sitelinks that were added to Wikipedia and IMDb results last month. The Jump to links only seem to be on authority sites so far such as Wikipedia, WordPress and IMDb but look out for them being added to sites with more content and less authority.

By carefully planning of your pages and creating structure within your page and HTML you can temp Google to give you a Jump to link on your larger pages, not as good as sitelinks or a double listing but still an extra link in the results.

This update can also be linked to the skip intro link that that was added to some results to allow you to skip Flash intro’s which add no value to a site, proving Google are refining there results to make sure the searcher is given the most relevant results.

So what was deemed by many to be an out-dated if not forgotten technique maybe making a resurgence in the world of search and has Google eased up on the balance of page size / weight / amount of content?

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Search Engine Optimisation