Obtain An Amazing Quality Score!
Quality Score is a measure of how relevant your ad, keyword or website is. Quality Scores help ensure that only the most relevant ads appear to searchers on Google and the Google Network. If you use the right optimisation techniques to improve your quality scores, you can target more potential customers and make your advertising even more successful.

Quality Score On The Display Network
For the Display Network, a Quality Score is assigned to each of your ad texts. It measures how relevant your ad is to a particular page in the Content Network. The higher the ad’s Quality Score, the more likely it is to show on a Display Network page and the higher its placement will be.

Display Ads Optimisation
First step is to set effective bids and budgets, which can help you, maximize your impression volume and clicks. Focus on increasing the quality of your ad copies and keywords so they all refer to a specific theme. This can help improve your campaign performance and give your ads more visibility and exposure.

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PPC - Google Adwords