If you have a high traffic ecommerce site, you may have noticed that some of your visitors are big spenders. These visitors generate high value transactions and consistently buy your most expensive products so why not attract more of those big buyers to your site? Improve your ROI by buying more of the keywords that they search on!

The best way to find out which keywords refer to your most valuable customers is to set up a ‘Custom Segment’ in Google Analytics. The majority of advertisers normally use the ‘ga keyword report’ in order to see which keywords bring in the most value but if you create a custom segment, you can access more advanced keyword ROI data and purely focus on top converting customers.

Start with creating a custom segment. Type in revenue and drag the revenue metric into the work area. Next select ‘greater or equal to’ and type in the value (for example £50). This limits the segment to transactions of £50 or more. This will allow you to see how many search terms match your criteria. If you go back to the ‘keyword report’, you will be able to see all keywords that refer big spenders.

Spend more on high value keywords and identify new sales opportunities!

Posted In:

PPC - Google Adwords