SEO Versus Brand Value
A long standing issue that small businesses and business in their infancy have had to deal with is how to decide how much time and budget to spend on developing their brand awareness and how much time and money to invest in search engine optimisation. With the increasing amount of prospective customers turning to the Internet, and more specifically the search engines, to find what they want it is becoming ever more tempting to set aside more and more time and money for the purposes of search engine marketing (SEM) to secure a healthy slice of the search engine traffic and the search engine sales. However, there is a worry about this approach that I feel is necessary to highlight.