Posts Tagged ‘domain names’

4 Tips for Buying Old Domains for SEO

Published: April 21st, 2010

Recently, here at Blueclaw we have been discussing and researching the use of old domains and their effectiveness in SEO. Some great ranking successes we have had with clients were through refreshing content on aged domains. There are now lots of sites that “auction” old domain names or let you make a bid on soon-to-be-expired domain name.

If you are going to buy an old domain, here are four points to consider:

  • Domain Age. Generally the older the domain, the most “trusted” it is by Google
  • Page Rank. It is possible to “inherit” Page Rank from a website, but first do a complete check on its history, using the points below.
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SEO Leeds

Published: March 31st, 2010

Or Why domain names are important.

Having a descriptive domain name is one of the easiest ways to get an important keywords in your URL. However, there is a constant debate between using your brand name in your URL (e.g. www.blueclaw.co.uk) or say, a descriptive, keyword rich URL (e.g. www.seoleeds.biz) Either way, there are a few more ranking factors that you should take into account. For example, I don’t think www.replacebrokenwindowsglassglazerglazingemergencyglaziers.info will be ranking very well. Two words - keyword stuffing.

Some other ranking factors to think about for your domain are:

  • Age of domain - the older the better as it will naturally become a more authoritative site.
  • Great content on site
  • What anchor text links you get to your site - this counts for far more than using keywords in your domain name.
  • And finally, probably the most important factor of all, the quality of links pointing to your website. Don’t think bulk, think relevancy and authority.
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