Over the last few days we’ve been putting together our own free Twitter widget called tweetseek – it allows you to view recent tweets by keyword, plus you can add it your own page with a default keyword programmed in. You can also change the skin to suit your style. Try it now!
Posts Tagged ‘Keywords’
Google Local Business Results
Some of you may have noticed the recent prominence of local search listings. i.e the list of ten local businesses that appears at the top of search results page for local search terms, for example ‘marketing sheffield’. From my experience, getting on these listings is dependent on the following factors:
Take control of your Google Local Business listing
Google gathers information from all sorts of local sources to put together its local search listings. However, if your listing isn’t where you want it to be then you have to take control. Enter your own details and verify your listing (I usually choose the faintly funny robotic phone call option to do this) – this will also give you the opportunity for the listing to link straight through to your website, whereas those that have been ‘discovered’ by Google will click through to the full details of the listing.
The Importance of Keyword Type
As I have mentioned in a previous post, the major search engines currently rely on keywords to index and rank websites in their search results. Therefore, keyword research is the first step in Search Engine Marketing (SEM) campaigns. How much search volume is there for this keyword/ keyphrase? How much competition is there for this phrase? Can I beat this competition? There is a lot of work in the stage of keyword research alone, never mind the implementation of the optimisation of the chosen keywords. As a result, when a website gains one of those coveted top ten positions in Google, it is commonly assumed that the sales will come rolling in and it’s a case of job done. However, this is not always the case. Traffic will no doubt increase with a top ten ranking, but this does not automatically mean conversions will increase to the same extent. More traffic can never do any harm, but if you are looking to maximise your conversions then taking another look back at your keyword research may be of benefit to you.
The Importance in Thinking About Your Keywords
I read recently on SEO Chat the importance of choosing the correct keywords and the keywords that will convert. Nothing could be truer. Working in SEO time and time again I hear from people that they want to appear top in Google for phrases that ultimately will not generate them the conversions that they so desperately seek. SEO Chat notes that one word keywords are pretty pointless and costly. Even if you do get to first place in Google it does not necessarily get you the conversions.
Edward: You are so cool! I do not suppose Ive learn anythi...
Patrick: Some pretty useful tips there thanks. Ecommerce SE...
Glenn: Very interesting reading. It looks like the direct...