Posts Tagged ‘Search Engine Optimisation’

Checking Keywords in Different Countries

Published: March 16th, 2010

As the web becomes more international, you may find yourself optimising for international sites. Whilst the differences in spelling may be an obvious place to start, there are also a whole host of different things to consider - differences in search patterns, cultural differences, user behaviour, which social media sites are popular, colloquialisms and more.

The basis of any good SEO company would be to increase the rankings of your client’s website, but if you thought you could just go to the local version of Google and check the ranking of your international site accurately from the UK or wherever you are based, you would be wrong.

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Breadcrumbs vs Sitelinks

Published: February 25th, 2010

Last year Google rolled out the use of Breadcrumbs in their Google Search Results. Some people felt that having Google essentially “rewrite” their URL was a bit out of order. However there are some benefits from the breadcrumbs.


In this ebay example for the search term “buy golf clubs“, their link show their result as a Golf Clubs Buying Guide. However, there is also a breadcrumb link of “Buy” which brings you to the ebay search page. It also shows a link to

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SEO penalties for Duplicate Content

Published: February 16th, 2010

Recently one of our clients came to us for advice on duplicate content. Running a travel company, they wanted to create a separate site for information specifically on one area of travel. This site will contain duplicate content in terms of having the same travel schedules.

This led us to think about the issue of Duplicate Content and whether or not this will affect SEO. The official advice from Google seems quite straightforward - don’t try to deceive search engines.

In terms of copying some of the same content into two different domains, we advised the client to keep each site unique and relevant. Spending that extra bit of time making sure that your site has the best content for their target audience will mean that you won’t even need to worry about penalties for duplicate content.

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No more Google Local Business Results for SEO Companies

Published: January 27th, 2010

Comparison of Google Local Business Listings

On the last day of 2009, Google confirmed that they had removed the Local Business results for many SEO, web design and hosting companies. So while the search results for [web hosting leeds] won’t come up with any local business

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You know why articles are good for SEO but how do you get the best out of them?

Published: April 7th, 2009

It seems quite while back now but back in August I wrote a post on why articles are great for search engine optimisation. I feel like this topic area is worth coming back to. In a nutshell I outlined that the reasons why articles are good is that you can get a one way link back to your site, people share articles meaning you can potentially continue to generate back-links month after month, it is low cost, and on top of it all Google likes good content.

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