In the past companies have changed their name because they were spelled like another, and for the purposes of Search Engine Optimisation (SEO) a decision to change the name of a company can avoid highly unnecessary competition on the search engines. Now a town is considering changing its name for this very reason.
Posts Tagged ‘Search Engine Optimisation’
Optimisation Tips to Help Get You Started
In the current economic climate cutting down any costs is pivotal if you are to succeed. SEO is fast becoming first protocol for business and rightly so as more and more business have switched to being online rather than the old bricks and mortar. Sadly it is no good being online if you are not getting the right amount of traffic to your site and this is where SEO comes in. As SEOs we get paid to get your site listed. However we know all too well that a lot of businesses now do not have the money to spend on SEO especially if you are a small or start-up business. The following therefore are some techniques you can look to implement which can help you get some good SERPs…
Common SEO Mistakes To Look Out For
It is one of the most common problems that we come across; people who have undergone search engine optimisation on their site when their knowledge on what it entails is limited. Of course many know the basics (link building, forum posting, optimising your site for keywords etc. etc.) however without careful practice you could be doing more harm to your site than good. The following is a quick list of places where people can go wrong:
Flash Sites: Hope for Getting into Google
Using Flash in website design has previously caused headaches for implementing successful Search Engine Optimisation strategies but if you are stuck with a recently developed Flash website there is now hope for getting your site indexed in Google. As search engines have struggled with capturing dynamic web content Flash is often completely avoided. Static websites have been the answer to avoid this problem but now Google are looking to solve the problem Flash has presented.
