Posts Tagged ‘Search Engine Optimisation’

Town Pushes to Change Name to Improve SEO

In the past companies have changed their name because they were spelled like another, and for the purposes of Search Engine Optimisation (SEO) a decision to change the name of a company can avoid highly unnecessary competition on the search engines. Now a town is considering changing its name for this very reason.

Optimisation Tips to Help Get You Started

In the current economic climate cutting down any costs is pivotal if you are to succeed. SEO is fast becoming first protocol for business and rightly so as more and more business have switched to being online rather than the old bricks and mortar. Sadly it is no good being online if you are not getting the right amount of traffic to your site and this is where SEO comes in. As SEOs we get paid to get your site listed. However we know all too well that a lot of businesses now do not have the money to spend on SEO especially if you are a small or start-up business. The following therefore are some techniques you can look to implement which can help you get some good SERPs

Common SEO Mistakes To Look Out For

It is one of the most common problems that we come across; people who have undergone search engine optimisation on their site when their knowledge on what it entails is limited. Of course many know the basics (link building, forum posting, optimising your site for keywords etc. etc.) however without careful practice you could be doing more harm to your site than good. The following is a quick list of places where people can go wrong:

Flash Sites: Hope for Getting into Google

Using Flash in website design has previously caused headaches for implementing successful Search Engine Optimisation strategies but if you are stuck with a recently developed Flash website there is now hope for getting your site indexed in Google. As search engines have struggled with capturing dynamic web content Flash is often completely avoided. Static websites have been the answer to avoid this problem but now Google are looking to solve the problem Flash has presented.

Link Baiting: Helping Your SEO Efforts

The way we use the internet is changing drastically. We are very much in amongst the social networking boom and for businesses it would be stupid not to take advantage of it. One of the most effective ways to do this is through link baiting.

Link baiting is a relatively new phenomenon in the Search Engine Optimisation industry and is a way in which to generate natural links to your site. This is accomplished by creating something that will naturally attract back-links for your site by getting people to discuss it online. People will discuss it on forums, blog about it and post it on social bookmarking sites such as del.icio.us.