Recently one of our clients came to us for advice on duplicate content. Running a travel company, they wanted to create a separate site for information specifically on one area of travel. This site will contain duplicate content in terms of having the same travel schedules.

This led us to think about the issue of Duplicate Content and whether or not this will affect SEO. The official advice from Google seems quite straightforward - don’t try to deceive search engines.

In terms of copying some of the same content into two different domains, we advised the client to keep each site unique and relevant. Spending that extra bit of time making sure that your site has the best content for their target audience will mean that you won’t even need to worry about penalties for duplicate content.