Posts Tagged ‘SEO’

SEO Checklist For Pre-Launch Ecommerce Sites Part 1

Published: March 18th, 2011

Unlike a normal blog or a website, onsite audits for ecommerce sites can be a mammoth job to undertake. It is always better to go through the site and make sure it is seo compliant BEFORE launching. This is to prevent google from indexing non-optimized pages or worser still, finding countless 404s and duplicated content.

  1. If the ecommerce build is currently on a “dev” subdomain or a sub directory of a site, ensure that it is uncrawlable by password protecting the directory. This is usually the best method instead of adding meta noindex, no follow on page level or blocking bots by the Robots.txt file
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Tinyurl Now Counted As Legitimate Links

Published: February 2nd, 2011

tinyurl backlinksThat screenshot above is the screenshot of a competitor’s backlink profile that I was checking out during my analysis today. See those links in green - that’s right TinyURL links, recognized as backlinks.

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Online Sales Roar During Cyber Monday 2010

Published: November 30th, 2010

With Christmas four weeks away the biggest American Internet shopping event took place yesterday, standing strong amongst the challenges of a testing economic climate. Online sales surged nearly 20% from last year, according to findings from an analytics group released Tuesday. NEW YORK (CNNMoney.com)

Consumers connected with their favourite websites to purchase goods at reasonable and tempting prices. From women’s underwear to electronic equipment, the offers online were hard to refuse and online retailers enticed money spenders with unmissable offers and incentives such as free delivery and 15% off voucher codes. Shoppers used mobile devices to make their purchases, with nearly 4% of all Cyber Monday shoppers using smart-phones to purchase quickly and efficiently.

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Excel For SEOs – Vlookup, Pivot Tables in SEO

Published: October 29th, 2010

How To Use VLookup Function in Excel

I hate excel. It has to be said. However we use excel everyday for everything, simple calculations, records of rankings, doing keyword research etc. One of the things that I had to do this week is compare monthly search volume on certain keywords and plot it against current rankings into a graph.
Sounds easy, and it IS easy and there are resources like Rich Baxter’s tutorial that shows you how to do it - but I just wasn’t following half way. :( It is no doubt an awesome tutorial that probably took ages to do and I appreciate that - this post on the other hand, is kinda like an extension of that post, if you will, but for really slow folks like me who need to go through every single step slowly, understand it and then have screenshots in front of my face for every click.

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Global ‘Digital Life Report Highlights Interesting Facts

Published: October 13th, 2010

Research conducted by TNS shows that more time is being spent communicating via social networks such as Facebook and Linked In rather than the most popular method of email . In Latin America, the Middle East and China the average time spent per week on social networking is 5.2 hours, vs. 4 hours on email.
The heaviest users of social networking are in Malaysia (9 hours per week), Russia (8.1 hours per week) and Turkey (7.7 hours per week). Via PR Newswire
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