Negatives

Negative keywords are a core component of a successful keyword list. A well-targeted search term list can help cut your advertising costs and ensure targeted visits to your website. Negatives allow you to eliminate ad impressions or unwanted clicks from the campaign or ad group level and never let your ad show to an irrelevant audience.

The benefit of negative keywords

Negatives keep your ad texts from displaying for keywords that are not related to your business. They can significantly reduce unnecessary ad impressions, keep your CTRs up, which improves ( the most important campaign factor) – quality score and keeps your ad spend under full control by decreasing the volume of poor clicks.

Posted In:

PPC - Google Adwords