Most people get into SEO by through necessity; by trying to push their own site up the rankings with little or no budget. Hence this is why many become obsessed with onsite factors – something they can learn and do without spending much money. For many, going out into worldwide web, spreading the word and getting those links seems far too much like hard work.
However, there’s no way around it. Learning the tricks of getting links is the most important thing you need to know when doing the SEO for a site by yourself.
I could give you examples of how to email people in order to do this etc. et.c, but it’s pointless me telling you. I’ve seen these tips given out (such as using a made-up girl’s name!) and now they don’t work as everyone is doing them. You have to find what works for you by experimenting. The only advice I can give you is to try and be original. The best way to do this is though making your request personal and relevant.
The same goes for blog comments or forum posts. Be original, sincere and relevant. Then the chances of your point of view being deleted as spam are much slimmer.
The key also is not to feel overwhelmed – link building is not an impossible task. To build, you have to do so block by block. If you set yourself a target of 2 or 3 links a day and just keep chipping away then you can still make a good contribution to optimising a site.

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