Dunk the muffin halves in the batter coating them on both sides. Now here’s the trick, you need to leave them in for about a minute to absorb as much eggy yumminess as possible. While your muffins are taking a swim, place a knob of butter or oil in a frying pan and heat under a moderate to high heat. Cook on both sides until golden brown and serve hot.

The results

When they are cold they both have very different distinct flavours, however when cooked they tend to taste very similar. Although if I have to be honest I think Marmite still has the edge. This could possibly be because I was brought up on it! Ok so it doesn’t look the best, but I assure you it’s tastey. (It’s the Marmite that makes it that colour, I didn’t burn it!)

Eggy bread with Marmite (without cheese)

In order to decide once and for all I had to add the fiinishing touch – CHEESE. As I’m sure you know, cheese makes everything better. Whether it’s a Wine & Cheese evening, or that bit of plastic stuff that you put on a burger, cheese quite simply rocks! If I could only take one thing with me to the desert island, it would be a fridge full of cheese. Technically that’s two things, but cheese and hot weather don’t mix so I would be forced to break the rules.

Cheesy eggy bread with marmite and vegemite

Anyway back to the Eggy Bread, in my opinion it was definitely a winner and if you want to go crazy then you can’t go wrong adding a bit of cheese. So what has all this got to do with anything to do with my job, well…. I just wanted to share what I thought was a great invention with the world. Since sitting down to write this blog post, I have realised that my epiphany has been done before! Oh dear, how sad that I’ve been missing out all these years. Never mind.

Why such a random blog post?

Simple, Marmite is an excellent example of how Social Media should be done. Not many brands positively engage in negative social noise. They have used the fact not everyone likes marmite and turned into a social market tool.

Number of likes on Facebook

I hate Marmite – 183,365

Marmite Love Party – 679,819

Vegemite on the other hand only has 192,159

Social noise is something which we have been talking about ever since the Google Panda update and it’s certainly a great way to boost both SERP rankings and drive traffic to a site. So with that in mind, is the phrase ‘all news is good news’ good for business? I would love to see Marmite sales figures for the last month, since news agencies decided to publish exaggerated stories about it being banned. Letter E market this news event.

The Google Trends of search volume around 'Marmite'

So with all this in mind, is negative social noise a good or bad?