Undertaking an article campaign is truly something of a double edged sword, as a well written article can perform two functions. Firstly, it can drive highly targeted traffic to your websites. Internet marketers have been using articles for this purpose for quite some time now, but what about Search Engine Optimisation (SEO)? How can an article campaign be of value when trying to raise your website in the Search Engine Ranking Positions (SERP)?

To answer the question above, we first need to take a look at how the article submission sites work, and what happens to an article once it has been submitted. Once an article is submitted to the article repository, and if it conforms to all of the terms of which the submission site enforces, it will be passed for publication and pushed live to the articles database. By including sensibly themed links within your article, you will receive a backlink from the article site, which helps raise the authority of your own site, and helps with certain measures of website worth such as Google PageRank, but things do not stop here. Article repositories make every published article available for syndication, meaning other sites can take the article and re-publish it; if your link remains intact you will receive a backlink from every site that re-publishes the article.

So why is this good for search engine optimisation?

It is not uncommon for a single article to generate hundreds of backlinks in this fashion, especially if the article is well written and informative. Additionally, each link that is syndicated out, also has a chance of bringing traffic to your site when clicked, so once again we are both generating traffic and helping our off the page search engine optimization.

There is one potential pitfall when using articles to build backlinks in this fashion. Quite often, a site that decides to re-produce the article will strip hyperlinks from the article body, meaning your link does not get published. There is a way around this problem by incorporating your themed link into the authors biography section at the bottom of the article, re-publishers are specifically instructed not to make any changes to this part of the article, so there is a very good chance your link will survive. Not all website owners are ethical, and from time to time the author’s biography will be changed and links removed, but nowhere near as frequently is if you were to place links in the article body.

Conclusion

In conclusion, using high quality, well written articles to build the link popularity of your website, is a great aid to search engine optimization. It is a fairly low cost process, especially if you can write the articles yourself. It is also a long lasting solution; one article could continue generating new backlinks month after month. Why not give it a try? You will probably be extremely surprised by the quantity of new backlinks that your site will receive within a very short period of time.

Posted In:

Content, Link Building, Search Engine Optimisation