A question that everyone wants to know the answer to: will search engine giant Google buy Twitter?

Some argue that even if the deal doesn’t happen, Google should take a leaf out of Twitter’s book. Twitter’s micro-blogging site allows real-time updates and search, taking advantage of the fact that users are becoming increasingly expectant that online news and information be updated in real-time.

Though Eric Schmidt, Google’s chief executive, argued to the contrary, Twitter may have exposed the fact that in some cases speed is valued more highly than quality.

How does Google deal with this? Well the simple answer is: perhaps it should find some way to list some of its results by speed. New stories could be listed in order of who got there first. Or by which was the last to be updated. This of course throws up lots of difficulties, but Google should probably accept that in some cases speed could one day be king and find a way to accommodate it. They could just by add an extra option that allows users to rank results by speed instead of quality, or even by other factors.

Apparently Google is busy working away on its new tool, Google Squared, which returns results in columns of writing, pictures, videos, adding ‘structured integration’ to the web. This could have huge implications for search, but quality will probably still be the main ranking tool of choice. Let’s see if they remember speed in the future.

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