I stumbled across French Connection’s Youtique YouTube channel today - we are all very impressed here at Blueclaw (especially the female staff), you can watch a vid and then buy ‘the look’ via embedded tags within the video (links to products on the French Connection website) - this pushes boundaries of social-commerce further still, the power to refer products via YouTube and tag each to Facebook and Twitter - see for yourself (by the way we don’t work for French Connection!):

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YouTube