SEO Case Study - www.binsforkitchens.co.uk
Traffic Increase
The Company
Bins for Kitchens sell kitchen bins and waste accessories in the UK and is part of the DIY Essentials group. The company is run by trade professionals who have been involved in the kitchen refit business for the last twenty years.
The Challenge
- Optimise the site to gain top rankings in the major search engines
- Increase organic traffic targeting keywords such as Bins, Kitchen Bins and waste bins
- Reduce the Pay Per Click campaign spend in Google Adwords
- Increase the number of visitors to the website
- Improve the quality of organic traffic.
The Approach
- In-depth competitor analysis
- Researched competitor back links to locate quality links
- Robust link building campaign which was keyword driven
- Incorporated long tail keyword strategy optimisation (focused on word bins).
SEO Results
Bins for Kitchens is now number 1 in Google for the keyword ‘bins’. The site’s organic traffic went up by over 700% with targeted sales leads traffic improving significantly. The company has seen significant sales rises following the implementation of the SEO campaign.
Testimonial
“Blueclaw has transformed our business through the use of SEO. They have helped us to identify the business's critical keywords that drive customers who are ready to purchase to our site.
Traffic levels have increased significantly. Our conversion rate is a constant 4%, and customers are delighted with the ease of navigation within the site, its broad product range and the fact they can easily speak to experts who can advise on the exact bin they require.
We are delighted with the level of service we receive and the fact that for the keyword 'Bins' we proudly sit at the top of google out of 24.1 million search results."
Simon Taylor, Bins for Kitchens
