Blueclaw has been an SEO focused agency since our inception, and our jargon-free, data-driven approach has kept our clients ahead of the curve for over a decade.

As search engines increasingly evaluate your site in the same way people do, your site must engage audiences, be visible as an industry leader and perform on a technical level to make a serious SEO impact.

Practical, personable and always focused on client ROI, our SEO team measures success not in search rankings or keyword positions but in traffic, conversions and customers.

SEO
Process

1. Preparing the Campaign

Before launching any SEO campaign, we undertake a full SEO consultancy and strategy audit of the client’s website, their current SEO ranking and their business goals. Whether the goal is to migrate to a new site, update SEO practices or simply serve and convert more visitors, we can help make it happen.

Keyword and market research are essential to a successful SEO campaign. We fully analyse our clients’ competition and select keywords for campaigns that help clients fulfil their business goals.

2. Running the Campaign

Our onsite and technical SEO service involves using software to crawl a client’s website in the same way that Google and other search engines would. We then make the necessary changes to the site’s hierarchy or architecture, page titles, meta descriptions, URL structure or other highlighted items to best fit Google’s best practice guidelines as well as employing the techniques we know work best for your user base.

Off Site SEO involves assessing a site’s link profile as well as those of your key competitors in order to see where organic search rankings can be improved. Our outreach and content teams can then secure relationships and attract the best possible backlinks for your site.

Between your dedicated account manager and the system of quarterly planning you will always know where our attentions are being focused well in advance. Should targets or KPIs change, our multi-disciplined team allows us to remain agile and responsive to changes in your industry and the wider organic search market.

3. Campaign Specifics

Do you know what percentage of your users are browsing your site using mobile devices or tablets? Mobile optimisation is now included in Google’s ranking algorithms, which is why we make sure our clients’ websites meet standards.

Local SEO puts your website in a position to be visible when users search on a local service, a very common search tactic on mobile phones while on the go. Good results in local search put you in a position to improve your results in national or international searches as well.

Schema and structured data allow us to increase semantic understanding of a site’s content to web crawlers such as the GoogleBot. They help search engines understand your site’s content contextually and thematically, and can promote rich, user focused data in key places such as the increasingly rich search engine results pages.

4. Specialist SEO

We have a very strong record of achieving excellent ecommerce SEO results with experience in enterprise level platforms such as Magento, X­cart amongst others.

We will provide a full architectural site audit as well as on page factors, off site and technical SEO tailored to meet the needs of ecommerce businesses.

Cost Effective multilingual SEO depends on content that works for a variety of markets. Able to target any international market, we will use in house expertise to target content and link earning strategies towards the right audiences in the right languages.

Google’s various Panda and Penguin updates have led to devastating penalties on certain websites that may have employed grey or black hat practices. We are particularly proud of our track record of removing Google’s manual and algorithmic penalties.