Recent years have seen Google release algorithm updates that have cute names – Panda and Penguin, to name but two – but they have devastating results for many brands online.
SEO has changed; there are no two ways around it. Practices which used to yield great success could now relegate your site to the lower depths of Google’s search result pages, even if you have since cleaned up your game.
While there are no immediate fixes to remove penalties, a sustained process of cleaning up your site’s link profile by removing links that no longer fit with Google’s algorithm, disavowing links you cannot remove and making an evidence based reconsideration request will ultimately lead to the penalty being revoked.
Link Removal Campaigns
Link removal is a skilled task which requires detailed analysis and a systematic approach – and has to come prior to the use of Google’s Disavow Tool or any reconsideration request to the search engine.
Blueclaw has successfully removed penalties for clients in a number of sectors, including iGaming and retail.
Panda Penalty Content Audits
Your link profile may be beyond reproach, but if Google suspects your content is written or structured in such a way to game their systems, you can receive a hefty slap in the form of a Panda penalty.
Blueclaw’s approach to removing such a penalty is to perform a deep dive content audit, taking in considerations such as keyword density, cloaking, duplicate content and over-optimisation of both on-page content and factors such as page titles and headers.
If you’re uncertain as to whether your site has a penalty and of what type, or would like to understand if it is at risk because of its link profile, then please get in touch for a free consultation.