Think big by going local. Local SEO has evolved – has your strategy kept up?

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Local SEO is the discipline of carrying out a specific set of SEO strategies designed to drive two specific outcomes:

• Increased footfall – getting your ideal customers through the door and buying.
• Increased rankings – local credibility supports wider search engine performance to drive online sales.

One in five commercial searches on Google are now location-specific – and the majority of searches are now conducted on mobile devices.

Put simply, people are searching for businesses like yours ‘in the moment’ – and there’s a limited window to capture their interest and bring them to your store, office or outlet.

A structured local SEO strategy puts you in a position to capture this business from consumers who are right on your doorstep and are ready to convert their interest into sales, often within the same day.

Successive updates to the Google search algorithm (Venice, Pigeon and Possum), as well as updates to the SERPs makes Local SEO a very powerful and focused approach for delivering results for your business.

download local seo guide

 

Local SEO Services

The Blueclaw team delivers a mix of powerful methodologies to make sure you’re found by customers in your area who want to buy.

 

Local On-page Optimisation

Whether you’re looking to optimise a landing page or your entire site to capture traffic from customers looking for companies with a local presence, we’ve got you covered.

From selecting keywords, managing meta information and on-page content and NAP data, we’ll ensure that search engines – and potential customers – know you’re a trustworthy local choice.

 

Google MyBusiness

As part of our managed service we’ll continually update and optimise your search, Google maps and Google+ listings.

By keeping Google up to date with your details and services, you’re presenting the consistent and compelling information needed to be competitive in local search.

 

Citations, Listings and Link Earning

Consistent citations and references across the most influential business listings and authoritative local sites will give your site credibility – and rankings – a boost.

We ensure that your site builds up a stable, accurate and trusted profile that builds local visibility, supported by a structured plan for link-earning in local media and influencer sites.

 

Structured Data and Schema

The semantic approach to content will become ever more important in the future of search. In the here and now, structured data and Schema gives you the opportunity to reduce dependence on the ability of search engines to guess your local credentials – with Schema, you tell them.

 

Staying Ahead of the Algorithm

We track search engine trends and updates to ensure that we, and our clients, are up to date on all aspects of local SEO performance and best practice – and ready to react to risk, and capitalise on opportunities.