If you don’t have a mobile SEO strategy – you don’t have an SEO strategy at all.

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A mobile search is (usually) a search with intent. Earning the attention of customers with a mobile-first strategy is one of the most profitable pursuits in SEO.

In a competitive marketplace, simple factors like a touchscreen navigation and speedy page loading – making use of developments like Accelerated Mobile Pages or even Progressive Web Apps – can drastically shape your sites user experience – and rankings.

Mobile has become the primary screen for customers – it must become your priority too.

 

Mobile responsive website optimisation

If your current site is not mobile-responsive in terms of its build, we can help.

Essentially responsive sites utilise the same code on the same page URLs across both desktop and mobile versions, using CSS to change how the page is rendered across the range of different devices.

The advantages from a mobile-usability perspective are unambiguous, but there are some important SEO plus points.

As responsive sites are easy to maintain, they reduce scope to create damaging duplicate content. As they only present one set of URLs to search engine crawlers, they are easy for search engines to decipher and index – meaning you get the rankings you deserve.

Blueclaw’s design and development team are specialists in creating sites that fit this framework as well as converting existing templates to a responsive version.

Whatever your starting point with mobile SEO – we have you covered.

 

The fact is, many sites remain un­optimised or under optimised for mobile

Whatever your industry, this is a huge opportunity for those who get mobile SEO right.

Optimising for mobile SEO is an increasingly important consideration, and regular advancements are being made with close adherence being a requirement for Google’s “Mobile Friendly”  tag.

Blueclaw’s approach to mobile SEO includes the following factors:

– Forensic audits of mobile performance and competitor benchmarking in SEO and usability.

– Continuous optimisation in line with the ever-evolving algorithms of all major search engines, and methods of displaying search results on mobile.

– Mobile-first content and keyword strategy, rooted in the most commercial terms used by mobile searchers in your specific industry.


Also see our free search marketing learning guides, white-papers and tools.



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