On-site SEO is the keystone of organic search performance. With Blueclaw, you’re in safe hands.

Off-Site SEOKeyword ResearchMobile SEOLocal SEOPenalty RemovaleCommerce SEOMultilingual SEOStructured Data

To perform competitively in organic search takes measurement and management of an evolving and commercial plan.

Whether you’re unsure if your on-page content is helping or hurting your SEO, undertaking a site migration or even if you already have a profitable SEO strategy that needs taking to the next level, the Blueclaw team can help.

Our technical experts identify, analyse and act to continuously improve all aspects of on-page SEO to increase rankings, boost visibility and deliver profitable traffic to your business.

In SEO, there’s no place for guesswork – the SEO health of your site is as unique as your business.

Balancing the twin requirements of a usable, attractive website that is customer focused with one that benefits strong organic search visibility can be a challenge for international brands and challengers alike.


Key to this task is genuinely understanding of how to tackle the architecture of complex sites and communicate this in the clearest possible way to search engines without sacrificing usability and design.

This is why all of our SEO clients undergo an exhaustive on-site technical, architectural and content audit.

This is the essential starting point for ongoing SEO as well as standalone projects such as site migrations, re¬platforming, content audits, Panda penalty removals and more.

The result is a clear and objective overview of your on-site SEO health that allows us to build a bespoke strategy that will lift your business-critical search rankings, while giving you the clarity you need as a business about the way forward.


Going from good to great in SEO is all about the detail.

A Blueclaw on-site SEO strategy is based on practical goals, in-depth research and an assessment of the ranking targets that are most financially significant to your business.

Our measured and managed on-page SEO service includes:

• Comprehensive audits, competitor analysis, benchmarking and commercial strategy.

Keyword-driven content strategy, with training and guidelines specific to your company.

• Site structure optimisation to ensure that your site is indexed and understood correctly by search engines – with no broken links or dead ends.

• Mobile and technical performance – optimisation of site elements to maximise performance on mobile for faster loading, better user experience and higher rankings as a result.

• Structured data such as Schema.org, Microformats, RDFa and Microdata to allow for machine-readable semantic mark-up to be added to your site content. This gives search engines a chance to crawl and index your content, taking note of keywords while also understanding the context and intent of your pages.

• Rich Snippet optimisation: including structured data results in your search engine results listings including richer information (such as review stars, images and more detailed information) – while not a direct ranking factor, they can increase click through rates and increase your prominence in the SERPs. We’ll ensure that your site is taking advantage of this opportunity wherever possible.


Also see our free search marketing learning guides, white-papers and tools.

Onsite & Technical SEO