Data Driven Content

In an ocean of opinion and fodder, data-driven content marketing is magnetic

We’re all surrounded by arid… empty… content marketing.

Though many marketers have high hopes for their content marketing and wider brand awareness strategy, me-too content will generate limited results.

Data-driven content marketing resonates, engages and involves – particularly in this era of ‘fake news’ and marketing fluff.

The best content has a reason for existing and multiple hooks to fascinate audiences and give journalists something to explore.

Whatever your industry, you can tell stories that your ideal customers want to hear. Together, we can make it happen.

Learn more about our data-driven content marketing campaigns

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Data Driven Content Marketing

To win coverage, increase brand visibility and unlock top tier links that support your SEO strategy, your content marketing must accomplish a few things. It needs to…

…help your ideal customers in their working or personal lives

…entertain and/or provide insight

…be easily consumed, shareable and unambiguously valuable

Unfortunately, the Majority of Content Marketing is a Bleak Wasteland…

and the volume of it is increasing. Every. Single. Day.

The antidote is uniquely powerful content that reveals something new and provides a variety of avenues for exploration and engagement.

Content marketing based on original data, research, perspectives that are unique to you and your authority in your industry as well as critical insights that are legitimately newsworthy will see you stand out from and outpace your competition.

An outside-in approach is required, lining up a total understanding of your potential customers and the media, competitor and search landscape to craft unmissable content that earns its place in any publication, blog or social feed.

content-marketing

Our content marketers, designers, writers and creatives work together to create content marketing assets that insist on the attention of your customers, influencers in your industry and the media.

Our data-driven content marketing services include:

  • Creative campaign-focused microsites
  • Blogging, data journalism and editorial
  • Dynamic infographics
  • Animated video and voicover
  • A fully managed press release service
  • Research, analysis, ideation and story creation

Our integrated approach means that your content strategy works hand in hand with your SEO and PR priorities to drive profitable web traffic.

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