To win coverage, increase brand visibility and unlock top tier links that support your SEO strategy, your content marketing must accomplish a few things. It needs to…
…help your ideal customers in their working or personal lives
…entertain and/or provide insight
…be easily consumed, shareable and unambiguously valuable – even if just for a moment
…and the volume of it is increasing. Every. Single. Day.
The antidote is uniquely high-quality content that reveals something new and provides a variety of avenues for exploration and engagement.
Content marketing based on original data, research, critical insights that are unique to you and your authority in your industry is legitimately newsworthy and earns its place in any publication, blog or social feed.
Journalists and influencers have a need for authoritative content with substance that will make their readers stop scrolling and start reading. Providing exclusive data accomplishes this for them, and justifies them giving a link to your site.
From Black Friday trends in eCommerce and US election Twitter trends, through to snowfall predictions and the multicultural nature of nature of international football, we’re experts at using data to tell powerful stories.
Our content marketers, designers, writers and creatives work together to create content marketing assets that insist on the attention of your customers, influencers in your industry and the media.
Our data-driven content marketing services include: