SEO Copywriting

The power of the written word online is unambiguous. We specialise in writing for results

Pitch perfect written content is fundamental.

This rule applies to so many aspects of search marketing strategy, but in many cases it’s an afterthought.

Mastery of the written word makes the difference between ads that convert and those that don’t; PR that resonates and PR that falls flat and effective, structured SEO strategy and SEO that under-delivers.

At Blueclaw we never neglect the human element of online marketing and traffic generation.

So – while our SEO and PPC strategies are uniformly excellent from a technical perspective, their success rests heavily on our complete understanding of how to write for multiple audiences. industries and channels to achieve the most commercial outcomes.

Find out more about our SEO content services

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High Quality Written Content


This is something that the majority of marketers recognise should be a priority – but too often it becomes neglected.

Our team of writers, ex-journalists and researchers produce SEO-friendly content, editorial for PR, advertising copy, press releases, blogs, landing page copy and much more for a whole range of companies and sectors.

Though video, VR and a myriad of other ways to experience content are on the up, the fact is most web audiences are understanding, learning, communicating and engaging in the written word.

Online visibility is inextricably linked to quality and quantity of written content – we ensure that you keep up with expectations and actively surpass your competition.


Blueclaw’s editorial, blogging and copywriting services include:

  • Research, analysis and audience/industry targeting
  • Persona strategy and tone of voice
  • Writing for all digital channels, appropriately and effectively
  • Publication and blog outreach.

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