Not all display ads are created equal.
Too many brands suffer from ads that are easily ignored both visually, and in terms of meaningful calls to action.
Done right, display, remarketing and retargeting ads can amplify your brand and speed up the customer’s the decision to buy.
To achieve these outcomes, the Blueclaw team adopts rigorous PPC ad testing and refinement processes, ensuring all variables are adjusted to optimise adverts from the earliest stages to clear a path to serious profitability.
Buying online may (in theory) be a fast process but that assumes that customers are ready to make the decision to buy.
Whether a potential customer is researching a variety of stores, evaluating a large purchase or (in the B2B sphere) evaluating a serious business relationship, it can take time for a purchase or enquiry to be made.
During this research phase there is a big risk that potential customers will ultimately buy from a competitor – even if your products and services are just as good.
Remarketing gives you the opportunity to re-engage this type of customers with targeted display advertising, relevant to their last visit to your site.
It is a hugely effective way of converting otherwise missed opportunities.
Whether you’re looking to increase impulse fashion purchases, give a quote for professional services or simply increase brand visibility – remarketing is a great solution.
Display advertising can be hard to master – there are many ways that companies can (and do) waste investment by attracting the wrong clicks.
So – though we intelligently make use of industry standard tools (and a few we’ve developed ourselves), if you work with us you’ll experience the difference that comes with a truly hands-on PPC advertising plan that is owned by a dedicated strategist.