Paid Social

Social media advertising provides laser-focused targeting at an unmissable cost per click

With superb targeting options at an attractive CPC, it's time to watch customer acquisition cost fall with a Blueclaw paid social strategy.

Social media advertising – also known as paid social – simply cannot be ignored.

Long established platforms like Facebook, Twitter and Youtube benefit from truly laser focused targeted options related to pretty much any aspect of user data.

Added to this is the ever-present pressure for social media platforms to monetise more effectively.

As social media platforms battle it out between each other to establish advertising credibility, marketers can benefit from some very competitive advertising options.

It’s for this reason that the Blueclaw PPC team constantly monitors new platforms and advertising channels, continually uncovering new apps, networks and opportunities for our clients to build visibility, capture attention and win new customers at a fantastic price.

Want to learn how our paid social campaigns make it happen?

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Right Place, Right Time, Right Message

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The range of social media advertising options available these days is good news for marketers – but advertising anywhere and everywhere is not the basis of a profitable strategy.

With the specific targeting options available on social media platforms, there’s no need either. Got a product that fans of Love Actually who are aged between 30 and 40 and enjoy holidays in Portugal will adore? You can target them.

Based on extensive industry research, customer insight, competitor analysis and budgetary modelling, we make solid suggestions to clients based on data to develop the perfect paid social strategy.

Out With the Old, in With the New

Advertising options are changing all the time – as different social media platforms come into prominence and fade away (RIP, Vine..) so it’s vital to keep a close eye on new developments, and the potential to reach familiar audiences in a new way.

The major advantage of new social channels emerging and established social networks maturing is that the array of targeting and bidding opportunities only gets more interesting.


The Blueclaw team strips away the hype from social media to focus in on the most commercial outcomes – targeting the right customers with unmissable messaging at the right time in the buying cycle.

Our paid social managed service includes:

  • Strategy development, KPI-setting and audience targeting
  • Bid strategy and ad design, specific to social media platforms from Facebook, LinkedIn and Twitter to Snapchat, Instagram and beyond
  • Ongoing optimisation focused on maximising ROI, minimising cost-per-click while maintaining and increasing the volume of profitable traffic
  • Paid social strategy to amplify and support content marketing and PR campaigns for seasonal campaigns, product launches and much more
  • Pilot projects, consultancy, testing and scoping of new channels
  • Integrated organic and paid social strategy
  • Complete reporting and analysis from impressions and reach to clicks, conversations and conversions

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