The range of social media advertising options available these days is good news for marketers – but advertising anywhere and everywhere is not the basis of a profitable strategy.
With the specific targeting options available on social media platforms, there’s no need either. Got a product that fans of Love Actually who are aged between 30 and 40 and enjoy holidays in Portugal will adore? You can target them.
Based on extensive industry research, customer insight, competitor analysis and budgetary modelling, we make solid suggestions to clients based on data to develop the perfect paid social strategy.
Advertising options are changing all the time – as different social media platforms come into prominence and fade away (RIP, Vine..) so it’s vital to keep a close eye on new developments, and the potential to reach familiar audiences in a new way.
The major advantage of new social channels emerging and established social networks maturing is that the array of targeting and bidding opportunities only gets more interesting.
The Blueclaw team strips away the hype from social media to focus in on the most commercial outcomes – targeting the right customers with unmissable messaging at the right time in the buying cycle.
Our paid social managed service includes: