If your current site is not ready for Google’s Mobile Index, Blueclaw can help.
Google is changing.
The use of the mobile index is being rolled out – meaning that Google evaluates your site’s relevance, authority and usability based on crawling its mobile version.
This is a massive shift – as many mobile sites have less content than their desktop counterparts, or perform more poorly in speed tests.
In short, mobile SEO is utterly critical to protecting and perfecting your search engine visibility – and there are massive opportunities for companies who understand its importance.
In terms of design, mobile-responsive sites utilise the same code on the same page URLs across both desktop and mobile versions, using CSS to change how the page is rendered across the range of different devices.
The advantages from a user experience perspective are unambiguous, but there are a number of plus points for SEO too.
As responsive sites are easy to maintain, they reduce scope to create damaging duplicate content. As they only present one set of URLs to search engine crawlers, they are easy for search engines to decipher and index – meaning you get the rankings you deserve, and customers who are in the mood to buy can find your products and services at the right moment.
Whatever your starting point with mobile SEO – we have you covered.
Optimising for mobile SEO is a necessity – not a consideration.
Blueclaw’s approach to mobile SEO includes the following factors: