SEO Case Study for www.bambooflooringcompany.com
The Company
The The Bamboo Flooring Company sells bamboo floor covering, which is one of the hardest natural materials available for such a purpose and is an excellent alternative to hard wood flooring. The company sells the product, along with accessories, online. They approached Blueclaw to help increase company exposure on the major search engines and ultimately increase sales.
The Challenge
The flooring industry is very competitive, with the trend for wooden flooring becoming increasing popular. Chris Elliott, owner of The Bamboo Flooring Company, wanted to increase his website visibility and increase the awareness of Bamboo as a flooring material. The company needed to rank above its competitor’s in the major search engines. The challenge was to list and achieve top ranking with their most popular keywords.
The Approach
We worked with the Bamboo Flooring Company to identify and develop key phrases that were most relevant to their business. We then suggested changes in the web pages to reflect the chosen keywords before re-submitting the site to targeted search engines. One of our strategies is to continually analyse web site ranking to examine the algorithms each search engine uses to rank web sites.
SEO Results
We achieved fantastic results for the company and they now rank number 1 in Google.co.uk for the keywords ‘Bamboo Flooring’. Blueclaw’s SEO campaign improved rankings dramatically and increased traffic. The sales conversion rate for the targeted keywords developed by Blueclaw resulted in the website becoming a powerful sales generator for the company.
Testimonial
"We're now first for 'bamboo flooring' in Google. We can not ask for more than that! Blueclaw has enabled us to double our sales overnight! Our Adwords campaign is also a huge success. A big thanks to the Blueclaw team."
Chris Elliot, Managing Director - The Bamboo Flooring Company
