Google Adwords Training

Struggling With Adwords? Start Your Training Today!

Our sophisticated PPC training has been designed to give advertisers a greater level of understanding how the Adwords advertising model works and help inexperienced or experienced users achieve better online marketing results. Our aim is to ensure that all clients have become knowledgeable enough about running effective and profitable paid search campaigns that generate high value conversions at an attractive ROI.

Basic Adwords Training

Our basic PPC training package provides a quick-and-easy way to get your Google advertising campaign off to a successful start. This package offers expert support to help advertisers plan, build and manage paid search campaigns, suited to their business and budget. Our basic AdWords package has been designed to put advertisers in control of their online strategy and to ensure that they avoid wasting money on unproductive hits.

Basic Training Session Activities include:

AdWords Auction Model

Find out how AdWords targets users
Understand how ads are ranked
Learn about quality scores

Getting Started

Creating and activating an account
Entering billing information and promotional codes

Account

Signing in, account pages and account structure
AdWords glossary (basic terminology)

Cost

Setting up budgets and CPC bids
Controlling advertising cost

Keywords

Researching and choosing keywords
Using keyword match types

Ads

Creating effective ads
Using relevant landing pages
Troubleshooting paid search ads

Performance

Measuring campaign performance
Running performance reports

Help & Learning Resources

Support options, and tips to stay up-to-date with latest AdWords features

Advanced Google Adwords Training

Looking to take Adwords one step further? We can help!

Adwords advertising is all about measuring results and monitoring your ad cost. By tracking and analysing the actions users take on your website after clicking your ad, you can determine the answer to the fundamental question: Is my PPC campaign helping me make a profit?

Blueclaw’s advanced PPC training has been designed to help advertisers identify the top converting portions of their paid search campaigns and effectively eliminate campaign waste that is negatively affecting their performance and CPA. Our PPC training sessions provide an opportunity for advertisers to familiarize with all aspects of Google Analytics and Conversion Tracking to achieve better online success.

We help companies manage and optimise large segments of conversion and performance data; additionally we provide guidance on AdWords management software, segmentations and filters to help advertisers make more informative decisions when it comes to ROI.

Advanced Training Session Activities include:

Key Concepts of AdWords Account Management