Google Website Optimizer
Conversion rate optimization is vital to ensure that you are making the most of traffic to your website. No website converts 100% of visitors and there is always room for improvement with your site’s conversion rate- to achieve a lower CPA, increase the ROI from your paid or SEO campaigns and ultimately to get more sales or leads.
We use a variety of tools to identify the problem areas on your site- feedback from existing users and independent user testing as well as heat map software to identify how people are interacting with your site. We also look at your analytics package to look at where people are leaving your site, particularly where people are leaving in the sales funnel process. We try to find out why customers are not converting on your site before beginning to test alternative layouts.
The main tool Blueclaw uses for conversion rate optimization experiments is Google Website Optimizer for both A/B tests and Multivariate testing. The main benefits of using Google Website Optimizer are that is provided by Google free of charge and is relatively easy to use with minimum impact on your website.
Blueclaw is able to manage the entire Google Website Optimizer experiment from analysis to design to installation to making site recommendations. We also provide training and consultation services.
