Paid Search - Pay Per Click (PPC) Management
Our goal for paid search is to maximise your return on investment. Through an understanding of your business, campaign analysis and ongoing optimisation, our aim is to lower your cost per acquisition to ensure that your paid search investment is as profitable as possible.
The most popular PPC (pay-per-click) platforms are Google Adwords, Yahoo! Search Marketing and Microsoft adCenter for MSN and Bing. Other PPC platforms available include Yell, Facebook and most recently Twitter which has begun to implement sponsored listings. Blueclaw will investigate whichever platform generates the most ROI for your paid search spend.
Blueclaw's award-winning approach to PPC advertising focuses on conversions. We establish with each of our clients what they want to achieve from a paid advertising campaign- e.g. sales, telephone calls, newsletter sign ups, contact us form submissions or other forms of customer leads- and what our client is prepared to pay for each sale or conversion, i.e. the maximum CPA or cost per acquisition.
We then have a short testing phase for the campaign (for high volume traffic searches usually this test period can usually be completed in one month) during which time we test, measure and optimise the campaigns so as to establish actual CPAs for the campaigns which we will then aim to improve further.
We are then able to recommend a strategy to maximise the campaign's performance, which is further tested, analysed and optimised. This can also include Conversion Rate Optimisation, testing different versions of landing pages to identify which versions of web pages converts sales most successfully (using Google Website Optimiser).
Our PPC Case Study Graphs
Client 1: Blue line: Cost/Conversion - Green Line: Avg. CPC
Client 2: Blue line: Cost/Conversion - Green Line: Avg. CPC
