Paid Search Account Management
Blueclaw will perform the following:
- Once the campaign is live we will measure the performance of each keyword, advert, ad group and campaign for ongoing optimisation, testing new variations for each.
- After a test period we will be able to advise on how the actual CPAs compared to the clients desired CPAs and how best to manage the campaigns on an ongoing basis.
- We can also test different versions of pages of your site using Google Website Optimiser (A/B or multivariate testing) so as to maximise conversions achieved-conversion rate optimisation. This system works by running different versions of the same web page concurrently so as to see which version leads to more conversions.
- Campaigns will be further tested, measured and optimised on an ongoing basis.
