Paid Search - Account Set Up
Blueclaw will perform the following:
- Create the group of keywords on which to bid. This includes competitor analysis, research from your analytics program and any previous paid search campaigns.
- Grouping the keywords by theme and creating appropriate campaigns, ad groups as well as alternative ad texts. By dividing campaigns, ad groups and alternative ad text as far as possible by theme, Blueclaw will create the most relevant adverts for the keywords used by the web user- thus most likely receiving the highest click through rates possible (vital for quality score and therefore ad ranking) and consequently the most likely to convert.
- Ensure that the appropriate landing pages are being used and- if not- design new pages ourselves which are specific for the keywords we are targeting or provide recommendations to your web designers (vital for quality score, ad ranking and conversion rates).
- Setting up all available conversion tracking methods to ensure that we can measure the effectiveness of the campaign such as sales, customer leads and also telephone tracking using third-party software.
