Mistake 1: Not Using Enough Search Terms

The average B2B business has only 50 keywords in its paid search campaign. Limiting keyword lists is a huge mistake. No matter what your business is, you should always be able to come up with thousands of specific and targeted terms that are highly relevant to potential buyers. Aim to have no less than 5,000 keywords.

Mistake 2: Relying Solely On Broad Keywords

Many businesses overuse broad matched terms in their paid search campaigns. High traffic keywords normally generate very high numbers of impressions (lots of traffic) but few sales. These search queries usually don’t reflect users purchase intentions so to make sure that you only attract qualified traffic – use more targeted keyword match options such as “phrase” or [exact] match.

Mistake 3: Relying Solely On Popular Keyword Tools

The majority of paid search advertisers use the free Google Keyword Tool or Wordtracker. Both of these tools deliver good results but the major problem with them is that they are widely used by your industry and your competitors, which means the keywords they recommend are quite competitive and expensive.

Mistake 4: Never Updating Keyword Lists

Don’t miss out on new potential traffic sources – update your keyword lists regularly and measure your keyword strength for better performance.

Posted In:

PPC - Google Adwords