Identical keywords can …

Reason 1: Make your keywords compete against each other

Reason 2: Increase your average cost per click price

Reason 3: Increase your cost per conversion

Reason 4: Negatively affect your quality score

Reason 5: Reduce your CTRs

Reason 6: Lower your average ad rank

Reason 7: Affect campaign impression share

Reason 8: Help your competitors get more exposure


Posted In:

PPC - Google Adwords