Brighton SEO 2012 Roundup - Part 1

Published: September 18th, 2012

It was a fresh, seaside morning, as we rolled up to the Brighton Dome for a day of SEO intrigue. We were greeted by an unexpectedly long queue that stretched into the distance. Clearly expectations for what was to come were high (either that or everyone wanted an excuse to go on a bit of jolly in Brighton!).

The day got off to a cracking start, with advertising guru Dave Trott captivating the audience with a quick-witted, articulate explanation of Predatory Thinking. The concept, which Dave has written about in his new book Creative Mischief, aims to turn problems you can’t solve into ones you can.

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Gamification - Do you understand what it means and how it could help your business grow?

Published: August 24th, 2012

While not yet a word in the English dictionairy, gamification is a term that could help promote and grow many online businesses and services.

Wikipedia describes gamification as “the use of game design techniques, game thinking and game mechanics to enhance non-game contexts.”

There has been a stack of SEO debates this year about the relevancy of links, social, content, good content and creativity. What is the best way forward and what will give you the edge moving into 2013?

I still believe you can’t beat a combination of everything; however, creativity, for me, will most definitely give you the edge.

Most people who use Facebook will have at some stage come across the ever evolving game “Farmville”, where millions of people around the world engage in building farms or trading animals to grow their online agricultural empire.

What a lot of people don’t realise is the amount of users who also departed with their hard earned cash, purchasing products and services (my girlfriend included) to earn extra points within the game so they could build a new barn or pen for their online animals.

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Finding Influencers Using Followerwonk

Published: August 15th, 2012

Social Media is a nation wide conversation. It’s about engaging with people in your community, knowing who is influencial within your community and how active they are within your niche. But how do you find people within your niche? And how do you know if they are influential or whether they are even active?

Followerwonk is a fantastic tool to cover all the above questions. It is a cheap and efficient way for small businesses to monitor and measure potential influencers that can amplify their marketing efforts. Using this tool you can search for keywords within a person’s bio, for example if you are looking for bloggers with children you can type in “mummy blogger”. In the advanced search you can also decide what location you are looking for and in even more detail how many tweets/followers/following they have.

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Blueclaw in Moscow

Published: August 7th, 2012

Blueclaw’s Mike Litson will be appearing as a speaker at the RACE (Russian Affiliate Conference and Exhibition) in Moscow on the 7-8th of November 2012.

This is set to be an exciting and intruiging event for both affiliates and big businesses in the Russian market as well as globally. The Russian market is of particular interest to a lot of companies in online makerting with the value and growth potential both being staggering.

Mike will be speaking on several SEO related topics including a beginner’s introduction for those of you who aren’t completely clued up with SEO. He’ll be looking to cover both Yandex related SEO as well as the Search Engine giant that is Google for those looking to take advantage of its global reach.

This will be an exciting experience for the Blueclaw team as we are always looking to expand our reach deeper into these international markets.

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Blueclaw at BAC (Barcelona Affiliate Conference)

Published: August 2nd, 2012

Once again Blueclaw will be heading off to sunny Barcelona for IGBs well-loved conference and much like at the iGaming super show in Dublin we will be hosting an SEO clinic for all those who are interested.

You can book a session by emailing [email protected]

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