Author Archive

The Future of TV and Social Media

Published: July 16th, 2012

As television becomes more digital, people do not simply consume content on different social platforms, they start sharing it. As television shows continue to release articles and reviews about the show, fans increasingly share interesting information about the show such as trailers and clips. Those shows that are therefore discussed via social networks such as Twitter and Facebook are more likely to have higher ratings than shows that are not.

It is no surprise that people are tweeting about TV shows and creating Facebook statuses about them, but data from Nielsen has produced the first reliable data set deducing the fact that there is actually a correlation between social noise and television ratings.

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Sascon 2012: Link Building

Published: May 18th, 2012

The Blueclaw team are having a fantastic day at Sascon. Our very own David Wilding was on the Link Building Panel along with:

  • Peter Young, Regional Head of SEO at Mediacom
  • Jon Quinton, SEO Consultant, SEOgadget
  • Martin Macdonald, SEO Strategy Director, Expedia
  • Matt Roberts, VP Product Development, Linkdex.

The room was packed and there were some very interesting topics addressed including Negative SEO and the mechanics of social metrics and how they impact Search.

Here you can see the panel getting ready to begin:

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Blueclaw Speaking At EGR

Published: May 10th, 2012

Mike Litson, Head of iGaming will be speaking at 10:30am today at the EGR Subscribers Forum.

Mike will be talking on “Building Loyalty To Bingo Brands” as part of the morning sessions. Mike has worked in SEO for many years specializing in competitive markets predominantly Gambling and Financial Trading. He has worked with some huge names in the online sector and has a solid understanding of what is needed to ensure a campaign is successful both onsite and offsite. Mike is quickly making a good name for himself on the conference circuit and is attending the iGaming Show later this month. Focusing mainly on SEO Mike is also skilled in SMO, PPC, Affiliate Management and Email Marketing and believes that none of these skills are mutually exclusive but that combining them enables him to demonstrate strong knowledge across all online marketing channels.

The EGR Subscribers Forum is eGaming Review’s brand NEW educational event exclusive to eGR subscribers and users, covering the hottest topics and featuring the global gaming industry’s most relevant and in demand speakers.

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Free Twitter Analytics Tools

Published: May 9th, 2012

In September 2011 Twitter announced they were launching Twitter Web Analytics to enable website owners to understand how much traffic their site receives from Twitter and the effect had of integrating Twitter within their site.

However, it is now May 2012 and the analytics still do not appear to have been fully rolled out which leaves some of us wondering what the best way might be to discover our Twitter analytics. I have put together a list of 5 free Twitter Analytics tools that I have used previously:

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ionSearch 2012 - Our Thoughts And Takeaways

Published: May 3rd, 2012

The Blueclaw office is still buzzing from ionSearch 2012 even though it was a couple of weeks ago now. We thoroughly enjoyed the whole day, all the presentations and panels and of course meeting everyone - we hope you did too.

There was a huge social buzz taking place throughout the day and we received some fabulous feedback through Twitter. Don’t forget to check out all our Twitter stats from the big day.

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