If you have even a passing interest in SEO, from a business perspective or a technical viewpoint, you have probably heard of duplicate content and it being an issue in gaining good search engine rankings.

And this is perfectly true, a poorly structured website can create its own internal architecture issues and deter search engines from crawling, indexing and ultimate ranking your webpage highly for a target term.

In this article I am going to venture down the duplicate content rabbit hole and show how a normal website, with completely uniquely written content, can create horrendous internal duplicate content issues just though some simple technical mistakes.

So come with me and Alice as we follow the white rabbit down the weird and wonderful rabbit hole of duplicate content…