With the boom of social media in the past few years, we are seeing increasing numbers of companies integrating social media into their marketing strategy.

This modern form of marketing doesn’t always work with traditional practices and models, and it is often considered hard to find the real and measurable value behind the fans and followers. Typically bosses are data-driven and they don’t want to hear about fluffy statistics, they’re after hard figures that relate to sales and profit. Social media is still relatively in its infancy when it comes to its measurement, so how can we give them the proof that your social media efforts are actually working?