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EGR Forum

Firstly I’d like to thank the guys over at EGR for having me. The day was great and the presentation went pretty well for 1st thing in the morning if you excuse the horrible feedback issues.

If you weren’t there or want to look over the slides from my presentation on building loyalty to bingo brands (they’re pretty thorough) then look below.

We also handed out a little document detailing this years winners and lossers in the SEO and Social spheres or the Online Bingo sector.

Blueclaw Bingo Report 2012

Blueclaw SEO Clinic at the iGaming Super Show

Blueclaw are offering a free SEO clinic to all attendees of the iGaming Super Show in Dublin this year. You can come and have your site given the once over by our gambling expert Mike Litson and MD Fergus Clawson.

We will be offering impartial and well researched advice and will aim to give each attendee of the clinic at least 3 actionable points that they themselves will be able to implement to improve their SEO campaign.

You can book your free consultation through the form on the iGaming Super Show’s website or by emailing [email protected] directly.

Further to this Mike Litson will also be speaking on the Future Proofing SEO panel in the conference sessions.

The Blueclaw iGaming team are some of the most forward thinking out there and are always looking for innovative and creative ways to help Operators and Affiliates make the most of their SEO campaigns without getting themselves into hot water. Something which has never been more important than it is now.

Link Research Tools - the Good, the Bad and the Pointless

At first glance the package looks quite promising, although any link builder that I’ve ever worked with will probably tell you that they either don’t have the time or don’t need this sort of suite to be able to tell whether a link is good or not (and to some extent I agree), so that pretty much rules them out as a target market, making the name of the product somewhat misleading.

Personally, I thought that whilst this sort of thing is very nice its real purpose lies in either early analysis, reporting or simply to have another tool to say you use to impress clients.

Google Fresh Possible Algorithmic Variables

As a lot of you will know the big Buzz (pun intended) in the Google world is about this Google Freshness update or the “mint” update. Now this won’t affect all of you, but a lot of Webmasters in the sports, coupon and tech industries must be having kittens right about now, that highly authoritative page they had could be rendered useless simply by its age which may have previously been of benefit.

What does Google Fresh Want?

Whilst a lot of this article is subject to testing and is currently purely speculative, we have come up with some ideas as to what Google will be looking at to evaluate a page’s freshness and the worrying fact is that a lot of these things seem very easily cheatable.

1. When was your page indexed – this could be the first time that the page was crawled or when it first appeared in the SERPs, this would stand to reason as it would be the most difficult to game.