2011 In Review For Blueclaw 23 New Clients, Including a Top 100 Global Brand and a top international gaming company. 3 New software tools developed in-house for SEO, PPC and Magento. 4 Conferences we have spoken at this year, including Internet World - we look forward to exhibiting at Internet World again in 2012. 2 New client ecommerce start-ups growing from zero to over £75k of turnover per month within 6 months. 9 New Members of Staff. 1 Office refurbishment.   1 Sponsored Charity Event undertaken by Blueclaw Staff (Simon on the Streets homeless charity) 2 Award Nominations at UK Search Awards (Best Retail SEO campaign and PPC Software categories)

Looking forward into 2012 Here are some of the main themes we have seen from 2011, which will continue to benefit our clients in 2012: Fresh Content (SEO) Quality Content is still king. Following Google’s Panda and Freshness updates, this is more important than ever. Paid Search Optimisation Long-tail keyword strategies, quality score improvements and bid management techniques have seen us continually boosting ROI from paid search campaigns. Social Media Facebook, Google Plus and Twitter mentions, likes, links and retweets will continue to impact SEO as well as influencing customers. Avoid Bad SEO: Mass Article submissions, reciprocal ‘resources’ links, mass keywords in content, non-brand keyword heavy anchor text footprint, footer back-links, site-wide sidebar links, thin content, spun content, false Google places business addresses, link wheels, link pyramids, duplicate content, profile links, link bombing and blog spam micro-sites. 2011: Year of mobile Over 10% of visits and sales for some clients and growing strongly. Magento for Ecommerce Development The leading open source ecommerce platform and recently bought by eBay, this has become our platform of choice for ecommerce developmemt.   Blueclaw will be operating during normal working hours between 28th and 30th December 2011. We will reopen on 3rd January 2012.

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