Advertising

Internet World 2011 London Update

Published: May 10th, 2011

The Blueclaw team at Internet World 2011 in London’s Earl’s Court has been pretty busy! So many people, so many different services, products and businesses. We’ve received quite a lot of compliments for our stand’s design (which is at no. E 3077) as well.

The main trend that we’re finding today is that people have woken up to the power of leveraging social media to increase brand awareness and sales. We also find that more and more people realize the next step in marketing: conversion rate optimisation. Getting the no.1 spot n Google is no longer good enough. It’s what you do with that traffic and how best to maximize it on your site.

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Apple Announce New iAd Producer Tools

Published: December 21st, 2010

Apple iAd Producer Tools

As the mighty ‘Claw’s resident Apple zealot, imagine my joy upon checking macrumors.com last night and discovering that Apple had announced the release of a new set of tools for the creation of iAds on the Apple Developer site. You could say Christmas came early for me and my pants.

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Blueclaw achieves new Google AdWords Certified Partner Status

Published: July 6th, 2010

Google recently announced that it is retiring the Google Advertising Professionals (GAP) program, originally launched in November 2004, and replacing it with the new Google AdWords Certification Program for agencies managing AdWords accounts on behalf of advertisers. We had previously attained the Google AdWords qualified company status in this program.

We are pleased to announce today that we have attained Google AdWords Certified Partner Status in the newly launched Google AdWords Certification program.

The new company qualification involves more rigorous certification exams to test Google AdWords optimization ability, practical application of knowledge and best practices with both fundamental and advanced-level exams to “highlight competency in search, display, reporting and analysis”.

Please do not hesitate to get in touch if you would like to discuss your Google AdWords campaign.

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The future of search?

Published: June 9th, 2010

Something interesting was reported in Hitwise’s report for UK web traffic for May 2010- traffic to social networking sites was higher than that to search engines. Does this spell the beginning of the end for the search engines? Highly unlikely but what it does show is that when (and if) websites such as Facebook are able to tie customer intent (“I want information about this”) with advertisements as effectively as Google, then the search landscape will change dramatically.

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UK first for Blueclaw for new AdWords feature

Published: December 9th, 2009

After being white-listed as one of the first agencies in the United Kingdom to try out a new feature in Google AdWords known as Product Extensions, we are pleased to announce the results from the first few days.

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