Bing

IE9 launches so upgrade now

Microsoft have been working very hard in the last couple of months working on their reputation, just a few years ago they were the big evil giant of the tech industry with their anti competitive business practices not winning them many friends. However times change and their seemingly unsurpassable dominance in home computing has been eroded most notably when it comes to the web browser. Where once they had a 95% market share it has now slipped under 50%, as faster more feature rich alternatives such as Firefox, Chrome, Safari and Opera have chipped away at their lead. Well the men from Redmond are fighting back with their latest offering Internet Explorer 9 and it is a big step in catching up in area they were being left behind.

Having learnt from previous launch issues (such as the much criticised Windows Vista) this has not been a rushed job. There have been a number of beta versions leading up to this official launch with Microsoft looking to involve web developers throughout the testing process. They have made use of social media channels and even throwing a big party at the South By Southwest conference in Austin Texas, their hope is no doubt to attempt to build a better relationship with the web development community who have been suffering for years now to deal with IE6′s incompetency. It seems they have realised that the key to the success of this latest iteration is that the developers get on board and make their HTML5 web apps compatible with IE9 and I for one applaud them for this.

So if you are still using IE8, IE7 or are even IE6 (god help you) then please please please, if you are not going to make the switch to chrome/firefox etc. then at least upgrade to IE9 and let we the web development community take full advantage of CSS3/HTML5 functionality.

Get IE9

 

On a side note it’s not been all good news for Microsoft however as they PR took a big hit the other night when they attempted to get twitter coverage by offering to donate aid to Japan earthquake victims for every retweet. This attempt to capitalize on the tragedy and suffering of the Japanese people seem to be a hark back to the bad old days of the evil empire and the twitter backlash resulted in the trending of the hastag #fuckbing.

Free DIY SEO Guide - Download Now!

The Blueclaw blog has been unusually quiet these last few weeks, but this was because we have been working on your very own do it yourself SEO Guide, available for free download right here on the Blueclaw website!

If you’re just starting out with your first website and want to effectively target search engines for a certain keyword or search query for users to find your business, this is for you.

In a handy and digestable document, this easy to follow and practical SEO guide will walk you through the very basics in keyword research, on-site optimisation, basic link building activities and some social media activities that you can work on. (in less than 30 pages!)

Checking Keywords in Different Countries

As the web becomes more international, you may find yourself optimising for international sites. Whilst the differences in spelling may be an obvious place to start, there are also a whole host of different things to consider - differences in search patterns, cultural differences, user behaviour, which social media sites are popular, colloquialisms and more.

The basis of any good SEO company would be to increase the rankings of your client’s website, but if you thought you could just go to the local version of Google and check the ranking of your international site accurately from the UK or wherever you are based, you would be wrong.

How Important are Meta Information?

Best Practice SEO dictates that you need good meta information as it is essential for SEO. Two tags to focus on are title tags and meta descriptions. Make sure they are descriptive and most importantly, relevant to the content on the website.

If you do have duplicate meta descriptions on your website, you will most likely get a warning in Google Webmaster Tools. Take this as a gentle nudge towards getting into the good habit of having a unique description for each page. After all, this is the summary snippet underneath your link on the search engine results page. The rule of thumb is to keep these under 150 characters in order to have the full sentence visible on the SERP.

Bing donates to Sport Relief - but only with IE

It sounds like a good idea - Bing will donate 5p for every 10 qualifying searches to Sport Relief, but isn’t donating money supposed to be easy? Instead of a straightforward process of raising money every time you use Bing to search, Microsoft has disregarded the 64% of users who are browsing the Internet using Firefox, Chrome, Safari and Opera. To participate in this scheme, you must use Internet Explorer, download their “Giving Counter” and then rack up the searches using Bing. It makes the whole affair very much tied in with Microsoft and brings to mind the recent news about offering browser choices.