Content

10 Tips for Writing SEO Content

Published: July 26th, 2012

Most of what I write here, I am sure that the vast majority of the people in SEO will already know; in honesty I already hope that they do, if only for their own sake.

However, not everyone writes content for a living, so almost as a follow up to a previous post named ‘Why SEO Content Can be Beautiful‘, I am going to discuss ten simple tips that will (hopefully) aid anyone new to the position; or anyone who wishes to one day write content for a living.

Despite this however, I hope that this post shall be more finite and precise than the last. So here we go:

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Why SEO Content Can be Beautiful

Published: July 19th, 2012

This is an argument perhaps suggesting not that why SEO content can be beautiful, but more of why it simply must be beautiful. I myself have been to many conferences wherein people have asked the same question, ‘how do you make content interesting?’

Astonishingly, I find that the largest answer given is that, ‘if you can’t make content interesting, you should find another job.’ Not only do I find this a remarkably blunt answer, but it is also a useless one. Do we tell the average teenager that because he cannot drive, he should walk for the rest of his life? Absolutely not.

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How To Improve Your Visitors’ On-Site Experience

Published: July 11th, 2012

There are numerous ways that you can enhance the on-site experience of your websites visitors. Most of these have already been discussed at length by SEO experts. However, site owners keep forgetting the most crucial aspect of a website, and that is visitor engagement. Engaging your potential customers is imperative to your on-site strategy. Site owners are focusing more on gaining a sale, contact address, a download or just a visit. But site visitors have different expectations when they decide to visit your site. To meet their expectations and improve their overall on-site experience, it is important to consider many factors, including:

Customer-oriented content:

After implementation of Google’s Panda update, many websites have changed or updated their content strategies. But the websites that were already giving priority to their content didn’t have to worry about the implications of the Panda update. These websites clearly have an edge over their competitors as they are not only making their website user friendly but also segmenting the content into different relevant pages. For instance, Dell has segmented their content and products according to prospective customer groups based on their target market.

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The benefits of multi-lingual SEO/PPC campaigns and why this should be part of your strategy

Published: July 3rd, 2012

Before the internet revolution, the idea of some small to medium size businesses entering foreign markets was near unthinkable. Cost, location and distribution were only a selection of the barriers to entry that companies faced. Language difficulties, combined with lack of understanding about different markets, significantly increased the potential risk to even the largest of businesses attempting to make headway in European or American markets.

These circumstances have now changed thanks to Google and many other global platforms, which allow businesses to calculably display their services and products in a way that reaches millions of consumers who previously were beyond their means.

To date, many e-commerce websites are only targeting UK audiences, all the while possessing the capability to distribute abroad. This means they are not meeting their global potential. PayPal, who are one of the leading global payment gateways, state that 12% of all retail sales in the UK are performed online, compared to 8% in neighbouring Italy, Spain, Sweden and France. In the US, the e-commerce market is expected to grow from $226 billion to $327 billion in the next four years (Reported by Mashable.com).

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Top 5 SEO Audit Checks for an SME

Published: August 8th, 2011

Self-auditing is one of those tasks which always gets over looked when it comes to SMEs. Unlike other types of audits web sites often get over looked when it comes to internal audits. In the same way you would audit stock, computers, stationary etc… It’s imperative that you audit a web site at least twice a year.

When it comes to SMEs it’s understandable that this isn’t likely to happen unless someone schedules it in, or buys in external help from an SEO company. What’s amazing is the number of larger companies or institutions which never even think of it. Even if you site is doing well there is no reason why it couldn’t do better! Even if the company has their own SEO team sometimes a fresh pair of eyes is worth the investment.

Here is my list of the top five onsite items to audit

1. Update your Google Analytics tracking code

Let’s face it most companies use this as it’s free. If you’re using other Analytics software like Omniture then this doesn’t concern you obviously. BUT if you are using Google Analytics then make sure that you are using the newest version which tracks some Social Media Metrics.

Social Metrics are very important for modern SEO, ensuring it’s tracked is your first step to increasing your social profile.

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