Link Baiting

10 Link Building Tips to Keep Google’s Penguin Happy

Published: July 25th, 2012

Here’s a few post Penguin link building survival tips:

1. Don’t build terrible links towards your money site period! Stay away from comment spam, low grade directory links, Xrumer automated nonsense (a popular Negative SEO tool), sidebar links, footer links, mass article submissions, links on thin content sites, profile links, don’t buy a 1000 +1s and tweets from Fiver (this is really bad, you’ll burn your site very quickly, again a favoured Negative SEO tactic) and never buy links from TextLinks, a sure fire one way ticket to Google oblivion.

A Happy Matt Cutts

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The increasing use of infographics and a brief look at Vizualize Me

Published: August 24th, 2011

In my last blogpost, I discussed a new website concept from a company called visual.ly. In which I stated in the post that I anticipated other infographic website, similar to Visual.ly being produced.

Funnily enough, I was correct, it was to be fair an obvious prediction, a website called vizualize.me sprung into action and is now taking registration details, into a similar fashion as to Visual.ly.

Infographics are a growing trend in the digital world, but have really taken off in the last year or so, reaching another level in popularity. Many digital agencies tend to use infographics as link baits, providing most of the time useless facts, in a pretty manner.

I’m an avid reader of the Web Designer Magazine, who publish statistics in a readable format called an “excitographic. From a personal stance, I prefer that, for the reason I feel it more engaging with the reader. However, it is more down to personal opinion.

I’ve introduced the website Vizualize.me to you, so why not add some detail surrounding the company, their awards and more:

About Vizualize.me

Owner of the company, Eugene Woo, CEO, is a serial entrepreneur, on his 3rd startup. In which he has over 10 years of software experience in both consumer and enterprise spaces.

The website allows users to turn their CV’s into visual data, such as infographics, graphs and pictures, transforming. Thus helping improve their chances of succeeding in a job application or in a sales pitch.

Vizualize Me allows you the user to sign in with your linkedin profile and turn the data you have into a fancy visual presentation.

In half a day, the website had received an incredible 10,000 views and 1000 sign-ups to the invite list for the launch.

Example of A Vizualize.Me Resume / CV

Award Winning Company & Press Recognition

In a short space of time, Vizualize Me has been recognised by the media and startup companies. For example, they’ve been posted on the Forbes, Mashable, Blogto and Fast Co websites. They’ve also been successful and won two startup awards by design blogs:

Will They Be Successful?

Quite frankly, I think they’ll be successful in the I.T / Marketing and Media circles, probably the niche that matters most to them.

However it is hard to say if they will break into other niches, such as teachers or other qualified professions.

What do you think about the product or inforgraphics in general?

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Infographic: Fuel Poverty Impact on Over 60s in England

Published: February 10th, 2011

Inforgraphic: fuel poverty amongst over 60s

[click to enlarge]

11th of February is Fuel Poverty Awareness Day in the UK. It’s an awareness raising media and public affairs campaign to encourage MPs to focus their surgeries that week on helping those affected by Fuel Poverty. Blueclaw has designed this infographic based on a recent study on how Fuel Poverty is affecting the over 60s in England. It’s pretty bleak, because, well, it’s meant to be.

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Slow and steady wins the link building race…

Published: January 31st, 2011

When deciphering 2011’s new phase in taxonomy treats towards your website it is important to remember a few key points.

Be sure to consider the relevancy of your backlinks in alignment with your choice in Search Engine.

Take into consideration the level of backlink exposure your verticals competition is manipulating.

Seek cross channel taxonomy; niches within niches to define core sub-user sets where your link-baits may perpetuate forward.

Consider your acquisition rates and allow the search engines enough time to correlate cached data effectively.

Have fun and get creative with content, compelling content can go 100 times further than drivel for the sake of article or blog – try to add value to the web through your content, this will assist your link building tenfold and is increasingly ‘hard’ for search engine to penalise.

Lastly, stop reading this and begin link building today – a link builder must be proactive, contacting and contacting websites until the cat is out the bag and first place is delivered…

Follow these simple methods and you will see more bang from your link building buck, however it is worth noting that bad or poor, even spammy link building can set you back 5 years in the SERPs, thus seek the assistance of the professionals such as the link building service and team here at Blueclaw, our competitive link building campaigns deliver positions and add to your online brand presence.

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My 10 SEO Predictions for 2011

Published: January 5th, 2011

It’s that time of year where everyone speculates and lays down their predictions and I thought what better way to start the New Year than adding my views into the mix.

1. Google Local/Places will be massive this year with many SEO’s offering ‘optimisation’ for this niche field. This is due to the full integration of Google Local/Places (I still don’t know what the true name for this is) into the organic listings for almost any search that includes a place name.

2. The next thing I think will happen… and I’d hazard a guess at this becoming a reality around the end of April 2011, is the integration of Google Local style- non linking citations into the organic rankings algorithm. This will see sites like Yelp becoming more prevalent as emphasis is taken off links and anchor text and reputation taking a stand and being counted. After all Google is interested in showing high quality results, and what better ‘quality’ than sites that have independent citations.

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