Link Building

10 Link Building Tips to Keep Google’s Penguin Happy

Here’s a few post Penguin link building survival tips:

1. Don’t build terrible links towards your money site period! Stay away from comment spam, low grade directory links, Xrumer automated nonsense (a popular Negative SEO tool), sidebar links, footer links, mass article submissions, links on thin content sites, profile links, don’t buy a 1000 +1s and tweets from Fiver (this is really bad, you’ll burn your site very quickly, again a favoured Negative SEO tactic) and never buy links from TextLinks, a sure fire one way ticket to Google oblivion.

A Happy Matt Cutts

Sascon 2012: Link Building

The Blueclaw team are having a fantastic day at Sascon. Our very own David Wilding was on the Link Building Panel along with:

  • Peter Young, Regional Head of SEO at Mediacom
  • Jon Quinton, SEO Consultant, SEOgadget
  • Martin Macdonald, SEO Strategy Director, Expedia
  • Matt Roberts, VP Product Development, Linkdex.

The room was packed and there were some very interesting topics addressed including Negative SEO and the mechanics of social metrics and how they impact Search.

Here you can see the panel getting ready to begin:

The increasing use of infographics and a brief look at Vizualize Me

In my last blogpost, I discussed a new website concept from a company called visual.ly. In which I stated in the post that I anticipated other infographic website, similar to Visual.ly being produced.

Funnily enough, I was correct, it was to be fair an obvious prediction, a website called vizualize.me sprung into action and is now taking registration details, into a similar fashion as to Visual.ly.

Infographics are a growing trend in the digital world, but have really taken off in the last year or so, reaching another level in popularity. Many digital agencies tend to use infographics as link baits, providing most of the time useless facts, in a pretty manner.

I’m an avid reader of the Web Designer Magazine, who publish statistics in a readable format called an “excitographic. From a personal stance, I prefer that, for the reason I feel it more engaging with the reader. However, it is more down to personal opinion.

I’ve introduced the website Vizualize.me to you, so why not add some detail surrounding the company, their awards and more:

About Vizualize.me

Owner of the company, Eugene Woo, CEO, is a serial entrepreneur, on his 3rd startup. In which he has over 10 years of software experience in both consumer and enterprise spaces.

The website allows users to turn their CV’s into visual data, such as infographics, graphs and pictures, transforming. Thus helping improve their chances of succeeding in a job application or in a sales pitch.

Vizualize Me allows you the user to sign in with your linkedin profile and turn the data you have into a fancy visual presentation.

In half a day, the website had received an incredible 10,000 views and 1000 sign-ups to the invite list for the launch.

Example of A Vizualize.Me Resume / CV

Award Winning Company & Press Recognition

In a short space of time, Vizualize Me has been recognised by the media and startup companies. For example, they’ve been posted on the Forbes, Mashable, Blogto and Fast Co websites. They’ve also been successful and won two startup awards by design blogs:

Will They Be Successful?

Quite frankly, I think they’ll be successful in the I.T / Marketing and Media circles, probably the niche that matters most to them.

However it is hard to say if they will break into other niches, such as teachers or other qualified professions.

What do you think about the product or inforgraphics in general?

Google Targets Spam Content Farms

Google has implemented a major update in its attempt to try and stop low quality spam type sites featuring on its 1st page listings - If your link building and rankings are based on mass content networks, article submissions and lenses then your days could be numbered - Google is after you! The update is currently being rolled out in the US then the rest of the world. Read Google’s official high-quality sites in search’ update.

Infographic: Fuel Poverty Impact on Over 60s in England

Inforgraphic: fuel poverty amongst over 60s

[click to enlarge]

11th of February is Fuel Poverty Awareness Day in the UK. It’s an awareness raising media and public affairs campaign to encourage MPs to focus their surgeries that week on helping those affected by Fuel Poverty. Blueclaw has designed this infographic based on a recent study on how Fuel Poverty is affecting the over 60s in England. It’s pretty bleak, because, well, it’s meant to be.