While not yet a word in the English dictionairy, gamification is a term that could help promote and grow many online businesses and services.

Wikipedia describes gamification as “the use of game design techniques, game thinking and game mechanics to enhance non-game contexts.”

There has been a stack of SEO debates this year about the relevancy of links, social, content, good content and creativity. What is the best way forward and what will give you the edge moving into 2013?

I still believe you can’t beat a combination of everything; however, creativity, for me, will most definitely give you the edge.

Most people who use Facebook will have at some stage come across the ever evolving game “Farmville”, where millions of people around the world engage in building farms or trading animals to grow their online agricultural empire.

What a lot of people don’t realise is the amount of users who also departed with their hard earned cash, purchasing products and services (my girlfriend included) to earn extra points within the game so they could build a new barn or pen for their online animals.