Search Engine Optimisation

Brighton SEO 2012 Roundup - Part 1

Published: September 18th, 2012

It was a fresh, seaside morning, as we rolled up to the Brighton Dome for a day of SEO intrigue. We were greeted by an unexpectedly long queue that stretched into the distance. Clearly expectations for what was to come were high (either that or everyone wanted an excuse to go on a bit of jolly in Brighton!).

The day got off to a cracking start, with advertising guru Dave Trott captivating the audience with a quick-witted, articulate explanation of Predatory Thinking. The concept, which Dave has written about in his new book Creative Mischief, aims to turn problems you can’t solve into ones you can.

Continue Reading »

Finding Influencers Using Followerwonk

Published: August 15th, 2012

Social Media is a nation wide conversation. It’s about engaging with people in your community, knowing who is influencial within your community and how active they are within your niche. But how do you find people within your niche? And how do you know if they are influential or whether they are even active?

Followerwonk is a fantastic tool to cover all the above questions. It is a cheap and efficient way for small businesses to monitor and measure potential influencers that can amplify their marketing efforts. Using this tool you can search for keywords within a person’s bio, for example if you are looking for bloggers with children you can type in “mummy blogger”. In the advanced search you can also decide what location you are looking for and in even more detail how many tweets/followers/following they have.

Continue Reading »

SEO Consultant Vacancies at Blueclaw - Apply Now!

Published: July 30th, 2012

We wish to recruit a number of top SEO consultants to work on our rapidly expanding client portfolio.

Blueclaw has built up a well-respected reputation within the UK search community and we have recently moved into riverside offices on The Calls, located in the centre of Leeds. We also run the highly successful ionSearch conference.

You will have expert on-site SEO knowledge, know how to implement a killer link building strategy and be able to market content effectively. You will be able to demonstrate SEO results for toughest online markets and know what it takes to deliver the right results!

You will work with and be supported by our brilliant, vibrant and friendly award winning search team.

You will need to have:

• A real passion for SEO, in and outside work
• Extremely strong on-site SEO knowledge
• A get stuff done attitude and be highly motivated
• Excellent written ability (for example you will get a chance to write for the Blueclaw and ionSearch blogs)
• Strong analytical capabilities (for keyword research, Google Analytics and link metrics) and project management skills
• Experience of using the latest SEO tools sets
• The confidence to express new ideas and be a team player
• Good telephone manner
• Public speaking aspirations
• Client facing experience
• A ROI focused mind set
• A sound working knowledge of Excel, PowerPoint and Word
• Competent HTML/CSS skills

This is a fantastic opportunity for a highly motivated team player for a fulfilling career. We will offer a great salary to the right person.

For more information please 0113 234 3300 and ask for Fergus or email fergus{at}blueclaw.co.uk, please send your CV and a covering letter.

Continue Reading »

Why retailers should invest now in their SEO to reap the benefits this Christmas!

Published: July 27th, 2012

The busiest time of the year for most retailers is at Christmas, where the nation descends into a buying frenzy, spending more money on loved ones than at any other time of the year.

Most credible online retailers will have an SEO programme in place and should, by now, be planning how to attack the Christmas period. With most SEO campaigns taking 5-6 months to become properly established, not implementing a credible strategy now will be detrimental to your overall sales.

Continue Reading »

10 Link Building Tips to Keep Google’s Penguin Happy

Published: July 25th, 2012

Here’s a few post Penguin link building survival tips:

1. Don’t build terrible links towards your money site period! Stay away from comment spam, low grade directory links, Xrumer automated nonsense (a popular Negative SEO tool), sidebar links, footer links, mass article submissions, links on thin content sites, profile links, don’t buy a 1000 +1s and tweets from Fiver (this is really bad, you’ll burn your site very quickly, again a favoured Negative SEO tactic) and never buy links from TextLinks, a sure fire one way ticket to Google oblivion.

A Happy Matt Cutts

Continue Reading »
« Older Entries